Project Overview:

The Cobblers Tackle Food Waste project, led by Northampton Town FC Community Trust, aims to raise awareness and inspire action around food waste across Northamptonshire. The initiative encourages individuals to engage in sustainable activities that help reduce food waste, while also offering exciting rewards for participation. The project collaborates with Planet League and Hubbub to make a tangible impact in the community.

The Brief:

Our task was to capture the story of this innovative project and showcase its impact through a professional, engaging video. bennofilms was chosen for its expertise in creating meaningful video content that tells a story, amplifies the message, and resonates with audiences. The goal was to highlight how the project has engaged over 1,200 families and driven positive change, mainly focusing on Jude, the standout participant who won both the first and second tournaments.

As the long-term video partner for Northampton Town FC Community Trust, bennofilms is their go-to for video production. We were committed to delivering a high-quality, impactful video that effectively communicated the environmental message behind the project while celebrating the dedication of everyone involved.

The Execution:

We filmed key moments from the tournaments, including Jude’s journey from participant to leader in the current tournament, and featured interviews with key figures like Jude, his family, and the Trust's staff. The video captures the excitement of the event, the real-world changes being made in the community, and the impact of the project.

The final piece of content is designed to engage viewers, educate them on the importance of reducing food waste, and highlight the rewards for participating in the challenge. The video will also be used across various platforms to help promote the Cobblers Tackle Food Waste initiative and encourage further community involvement.

bennofilms is proud to have contributed to this meaningful project as a long-term partner, bringing it to life through impactful video storytelling. For more information, visit bennofilms or view our videography work in Northampton here. You can also find more details about the Cobblers Tackle Food Waste project on the Northampton Town FC Community Trust's website here.

The Results:

"We initially contacted bennofilms to tell our stories and promote the work we do in local communities. His professionalism, attention to detail & ability to capture a moment have led us to continually use his services. We will continue to work with Joe and recommend partners also do too."

JAMES HILL, MARKETING MANAGER