TikTok Videos
TikTok, a wildly popular social media platform, stands for creativity, spontaneity, and user-generated content. Its success lies in providing a vibrant space for users, predominantly millennials, to express themselves through short, engaging videos, fostering a dynamic community where trends, challenges, and authenticity thrive.
Mass Popularity: Over 167 million hours of video content viewed in a minute.
Global Reach: 3 billion installations in 141 countries.
Connects with Millennials: 35% of users below 30.
Boosts Conversion Rates: Incorporating CTAs in video text can boost conversions by 152%.
User-Generated Content Hub: Embrace challenges for authentic user-generated content.
Facebook Videos
Engaging your audience on Facebook involves understanding the algorithm's preference for human-led stories. Content that garners likes, shares, and comments gains visibility. Explore various ways to present content on Facebook, such as:
Facebook Stories:
Quick, fun video snippets creating excitement or daily brand engagement.
Video Posts:
Engaging and concise content with the option for longer videos. Vertical or square aspect ratios maximize visibility. Reposting can boost views over time.
LinkedIn Videos
LinkedIn's evolving video landscape makes it an excellent platform for professional engagement. With a shift from long-form B2B to diverse content, using our bullet point list will make using LinkedIn more effective.
Our social media video production team recommends that, as with all social media content, recommends:
Videos earn three times more engagement than text-only posts.
A broad duration range from 3 seconds to 10 minutes, supporting vertical or horizontal videos.
Subtitles are crucial as many videos are viewed without sound.
YouTube Videos
YouTube, a longstanding home for videos, provides a versatile platform for content hosting. Key considerations include:
Optimal video duration, with shorter videos generally advised.
Diverse audience engagement, unlike other video hosting platforms like Facebook or Instagram.
Opportunities for targeted media spend and advertising.
Instagram Videos
Instagram is a focal point for video campaigns, attracting a younger audience. Explore various content-sharing methods:
Instagram Posts:
Generic posts for lasting visibility, likes, shares, and profile existence.
Instagram Stories:
Snapshot videos up to 15 seconds, visible within 24 hours.
Instagram TV (IGTV):
Longer-form content, from tutorials to compelling stories.
Leverage Instagram's targeting capabilities, ensuring your content appears seamlessly in users' feeds, stories, and IGTV. Don't forget to include links in videos for additional information or website navigation, enhancing audience interaction.